INDUSTRY:
HOSPITALITY
CLIENT:
LIVERPOOL BID COMPANY
YEAR:
2023
TEAM:
AGENCY BASED
about.
Liverpool Restaurant Week is an annual event that highlights the city’s thriving food scene. The goal was to create an attractive, easy-to-navigate website that would showcase participating restaurants, provide event information, and grow a data list for the first year that can be utilised each year. Our challenge was to develop a visually appealing, user-friendly platform to engage both locals and business owners, ultimately boosting restaurant participation and attendee engagement.
challenge.
The Liverpool BID Company had the challenge of delivering the first-ever Liverpool Restaurant Week. They tasked me with designing the user experience, as well as taking their newly-formed logo/colour palette, and expanding the look and feel to make the website as engaging as possible for users.
I created a minimal and warm design, with accent colours that pull out key information. For the user experience, I designed templates, rather than single page designs, to account for the many offers that were uploaded to the site. The main template included everything a user would need to find and download their favourite offers. This included metadata for each offer, like:
Offer description
Venue details
Email-gated download
All of this helps support the main objective of the first Liverpool Restaurant Week, which was to gain as much data and insight as possible via the campaign.
results.
High User Engagement: The new design led to high-levels of engagement, with more visitors spending time on the restaurant listings pages, and a high influx of offer downloads that required the email send limit to be increased twice!
Positive User Feedback: Attendees and restaurant partners praised the site for its clean design, ease of use, and mobile accessibility, enhancing the event’s digital presence and getting people into the city to explore the amazing food options it has to offer.
