POTENCIA

Potencia are a collective of world-class business coaches offering 1:1 coaching and consultancy services. The team at Potencia, based in Sydney, required a one-page website that encapsulated their perfect service offering in a simple snapshot for their clients.

They also required a unique logo and brand identity that had a corporate, yet, forward-thinking feel. I opted for a brand-mark that represented their collaborative approach, and a clean, blue palette that speaks to their more masculine audience.