Landing Page for an Untapped Audience

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Overview

Yabaa Group are a Sydney-based company offering line marking, traffic control, and construction services. The company required a landing site that would clearly convey their traffic services, establish credibility, and make it easy for potential clients to reach out. The project focused on creating a streamlined, professional platform that reflects Yabaa Traffic’s expertise in the traffic management industry, and provide a landing page for a traffic-focused Google Ads campaign.

Project Goals

Clear Service Presentation: Ensure that each service Yabaa Traffic offers is highlighted with detailed, accessible information.
Professional, Trustworthy Design: Develop a design that builds credibility with local government, construction companies, and event planners who rely on Yabaa’s services.
Easy Navigation and Accessibility: Design a straightforward layout that helps users navigate quickly to contact information, and company details.
Mobile-Friendly Experience: Optimise the site for mobile users to ensure a smooth browsing experience for clients who may be on the go.

Research & Discovery

Target Audience Analysis: Identified the primary user groups (local authorities, construction companies, and event coordinators) to understand their specific needs when looking for traffic and line marking services.
Industry Research: Conducted competitive analysis on traffic control and line marking websites, noting best practices in service presentation and navigation structure.

Design & Prototyping

Wireframing: Developed wireframes focusing on a layout that would clearly present Yabaa’s services and facilitate quick access to contact information.
High-Fidelity Mockups: Created a professional, clean design, emphasising the company’s expertise and experience in traffic control and construction services.
Visual Brand Alignment: Selected a colour palette, fonts, and icons that aligned with industry expectations, projecting reliability and clarity.

Development

Simple, Clear Navigation: Implemented a sticky header with a streamlined menu, enabling easy access to conversion-focused copy.
Mobile Optimisation: Focused on responsive design elements, ensuring the site performs well on all devices and that contact details remain easy to find on mobile.

Testing and Feedback

Iterative Refinements: Made adjustments based on feedback, enhancing text readability, and optimising the service sections for a better user experience.

Key Features

Service-Centric Design: Structured sections with prominent service descriptions, allowing potential clients to quickly identify what Yabaa Traffic offers.
Quick Contact Options: Placed contact information in a secondary header and added a contact form for easy outreach, catering to clients looking to book services quickly.
Mobile Responsiveness: Ensured the site is fully functional on mobile, with clickable phone numbers and a sticky menu that simplifies navigation.

Reflections & Next Steps

This project highlighted the importance of a structured, user-friendly design in industries where credibility and clarity are key. Yabaa Traffic’s website now acts as an effective landing page for their Google Ads campaigns that aim to target an untapped audience in their sector.