Liverpool Restaurant Week
Liverpool Restaurant Week is an annual event celebrating the city's food scene, bringing together local restaurants under one campaign. For its inaugural year, I was brought in to design the UX and UI for the event's website - taking a newly-formed brand identity and translating it into a full digital experience that could showcase dozens of participating restaurants while capturing visitor data for future campaigns.
The Problem
The Liverpool BID Company needed a website that could do two things at once: feel inviting and easy to browse for the public, while quietly working as a data-capture tool for the business. With only a logo and colour palette to start from, I had to design an experience that could scale across many restaurant offers without feeling repetitive, and that made downloading an offer feel effortless enough that people wouldn't drop off before handing over their email.
The Process
I took the client's newly-formed logo and colour palette and expanded it into a full visual language - warm, minimal, and using accent colours to draw attention to key information like offers and venue details.
Rather than designing individual pages for each restaurant, I built a flexible template system. This meant every offer could carry the same clear structure - description, venue details, and an email-gated download - while still feeling tailored to that restaurant. Designing at the template level, rather than page-by-page, was the only realistic way to support the volume of offers being uploaded without the design (or my workload) buckling under it.
Highlights
Template-Driven Design System
Instead of one-off page designs, I built a reusable template structure that could flex to support a high volume of restaurant offers without compromising visual consistency or design quality.
Brand Expansion from a Blank Slate
Working from just a logo and colour palette, I developed the full visual identity for the site - establishing a warm, minimal aesthetic with accent colours used purposefully to highlight key information.
Email-Gated Download Flow
I designed the offer download journey around an email-gate, balancing a smooth user experience with the client's need to build a first-party data list for future campaigns.
Structured Offer Metadata
Each restaurant offer was designed to consistently surface the details users needed most - description, venue information, and a clear call to download - reducing friction between discovery and conversion.
Outcome
The site drove strong engagement from the moment it launched, with over 75 participating venues and an increase in footfall by 50,000 in the city centre compared to the same week the previous year. 78% of local restaurants surveyed said they though Restaurant Week had brought extra business.